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The founder of Groove Life, Peter Goodwin, found his love of adventure in the wild world of Alaska. As a rugged adventurer, Peter knew what kind of adventure jewelry would hold up to the elements and feel comfortable at the same time. Groove Life was born with the intent to provide for his growing family while continuing to do the work he loves most as an adventure guide. The company has quickly become one of the most well known brands of silicone rings and is now based in Tennessee.
