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All Good started in the 1990s by a woman named Caroline and a single product, the All Good Goop. This hand salve was specifically made from organic ingredients and Caroline wanted to make sure her subsequent products were made with the same high quality and healthy ingredients as possible. Not only does All Good care about you and what you’re putting on your skin, but All Good is highly aware of the need to care for the planet and ocean too, making only reef-safe sunscreens and skin care products.